---
title: Blog - Marketing & Sales Performance | Measurement Mojo  | marketing tips
description: marketing tips | Read insights to inform your marketing and sales performance measurement plans.
---

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# Posts about marketing tips

<https://www.measurementmojo.com/blog/the-challenges-and-benefits-of-integrating-marketing-data>

[Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) 

|

 March 15, 2021

## [The Challenges and Benefits of Integrating Marketing Data](https://www.measurementmojo.com/blog/the-challenges-and-benefits-of-integrating-marketing-data)

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Marketing is most effective when you are able to measure and take specific steps to optimize your...

<https://www.measurementmojo.com/blog/4-key-questions-ask-hiring-recommended-marketing-vendor>

[Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) 

|

 March 15, 2021

## [4 key questions to ask when hiring a recommended marketing vendor](https://www.measurementmojo.com/blog/4-key-questions-ask-hiring-recommended-marketing-vendor)

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I’m sure you’ve heard plenty of water cooler discussions in which a colleague mentions a vendor...

<https://www.measurementmojo.com/blog/video-effective-branded-unbranded-tactics>

[Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) 

|

 April 22, 2018

## [\[VIDEO\]: Which is more effective, branded or unbranded tactics?](https://www.measurementmojo.com/blog/video-effective-branded-unbranded-tactics)

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To brand or not to brand? This is an important question for multiple brand franchises, which want...

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