--- title: Videos | Andrea Westmeyer description: Andrea is Measurement Mojo’s founder and CEO. She is an entrepreneur at heart who enjoys the challenge of startups and having skin in the game. She values engaging with Mojo’s clients, bringing a laser-sharp focus on performance and results. image: https://www.measurementmojo.com/hubfs/0M9A0264.jpg --- [![measurement-mojo-logo-color-tagline](https://www.measurementmojo.com/hubfs/measurement-mojo-logo-color-tagline.svg "measurement-mojo-logo-color-tagline")](https://www.measurementmojo.com/) - [Commercial Performance ArchitectureSM](https://www.measurementmojo.com/cpa) - Solutions - [Marketing](https://www.measurementmojo.com/marketing) - [Sales](https://www.measurementmojo.com/sales) - [About](https://www.measurementmojo.com/about-us) - Resources - [Blog](https://www.measurementmojo.com/blog) - [Videos](https://www.measurementmojo.com/videos) - [Contact](https://www.measurementmojo.com/contact-us) # Andrea Westmeyer ![mm-video-introduction-to-the-cpa](https://www.measurementmojo.com/hubfs/custom-video-thumbnails/mm-video-introduction-to-the-cpa.png) 1. Introduction to the CPA https://f.hubspotusercontent30.net/hubfs/4353486/MM\_9.24\_02.mp4 ![mm-video-proficiency-diagnostic](https://www.measurementmojo.com/hubfs/custom-video-thumbnails/mm-video-proficiency-diagnostic.png) 2. Proficiency Diagnostic https://f.hubspotusercontent30.net/hubfs/4353486/Mojo-Proficiency-Diagnosic-02.mp4 ![mm-video-proficiency-diagnostic-2](https://www.measurementmojo.com/hubfs/custom-video-thumbnails/mm-video-proficiency-diagnostic-2.png) 3. Lookback Analysis https://f.hubspotusercontent30.net/hubfs/4353486/LookbackAnalysis-10.12-scottclair.mp4 ![mm-video-idea-1](https://www.measurementmojo.com/hubfs/custom-video-thumbnails/mm-video-idea-1.png) 4. IDEA Measurement Blueprint, Part 1 https://f.hubspotusercontent30.net/hubfs/4353486/Mojo%20Video%204%20-%20IDEA%20-%2010.27-02%20V2.mp4 ![mm-video-idea-2-1](https://www.measurementmojo.com/hubfs/custom-video-thumbnails/mm-video-idea-2-1.png) 5. IDEA Measurement Blueprint, Part 2 https://f.hubspotusercontent30.net/hubfs/4353486/Mojo%20Video%205%20-%20IDEA%202%20-%2011.8.21%2003%20new%20graph.mp4 ![mm-video-performance-tuning](https://www.measurementmojo.com/hubfs/custom-video-thumbnails/mm-video-performance-tuning.png) 6. Performance Tuning https://f.hubspotusercontent30.net/hubfs/4353486/Mojo%20Video%206%20-%20Performance%20Tuning%20-%2011.17.21\_02.mp4 ![mm-video-dynamic-optimization](https://www.measurementmojo.com/hubfs/custom-video-thumbnails/mm-video-dynamic-optimization.png) 7. Dynamic Optimization https://f.hubspotusercontent30.net/hubfs/4353486/Mojo%20Video%207-%20DynamicOpp%20-%2011.23.21\_01.mp4 Scroll to see more ![](https://www.measurementmojo.com/hubfs/custom-video-thumbnails/mm-video-dynamic-optimization.png) ## [7 – Dynamic Optimization](https://www.measurementmojo.com/videos/dynamic-optimization) If there’s a theme to all the videos we’ve sent you thus far, it’s that we’re all about optimizing... ![](https://www.measurementmojo.com/hubfs/custom-video-thumbnails/mm-video-performance-tuning.png) ## [6 – Performance Tuning](https://www.measurementmojo.com/videos/optimize-your-campaign-success-with-performance-tuning) No matter where you’re driving, you’ll have a better experience with a tuned-up engine. The same is... ![](https://www.measurementmojo.com/hubfs/custom-video-thumbnails/mm-video-idea-2.png) ## [5 - IDEA Measurement Blueprint - Part 2](https://www.measurementmojo.com/videos/using-the-commercial-performance-architecture-to-maximize-revenue-lift) We’re not looking for sweeping generalities or anything “close enough.” Our IDEA Measurement... ![](https://www.measurementmojo.com/hubfs/custom-video-thumbnails/mm-video-idea-1.png) ## [4 - IDEA Measurement Blueprint - Part 1](https://www.measurementmojo.com/videos/idea-measurement-blueprint-agile-decisions) Measurement Mojo is full of ideas that can help you optimize marketing performance, but our IDEA... ![](https://www.measurementmojo.com/hubfs/custom-video-thumbnails/mm-video-proficiency-diagnostic.png) ## [2 - Proficiency Diagnostic](https://www.measurementmojo.com/videos/proficiency-diagnostic-break-down-barriers-optimization) We've noticed something curious in recent years. Occasionally a client will hire us to optimize the... ![](https://www.measurementmojo.com/hubfs/custom-video-thumbnails/mm-video-introduction-to-the-cpa.png) ## [1 — Introduction to the CPA](https://www.measurementmojo.com/videos/change-mindset-commercial-performance) We’re Measurement Mojo, a company founded on the premise that traditional performance analysis... ![](https://www.measurementmojo.com/hubfs/lookback-analysis-thumbnail.png) ## [Can you easily name the three most significant things you learned from your marketing campaign last year?](https://www.measurementmojo.com/videos/look-back-analysis-maximize-marketing-) There’s a lot to learn from past marketing performance to ensure future investments are more... ## Check Out Our E-Books ![5-lies-whitepaper-thumbnail](https://www.measurementmojo.com/hubfs/5-lies-whitepaper-thumbnail.png) [The 5 Biggest Lies We Tell Ourselves in Brand Management](https://www.measurementmojo.com/hubfs/White%20Papers%20(2021)/measurement-mojo-5-biggest-lies-whitepaper-FINAL.pdf) Andrea Westmeyer ![kpi-disconnects-whitepaper-thumbnail](https://www.measurementmojo.com/hubfs/kpi-disconnects-whitepaper-thumbnail.png) [The impact on company performance and the Commercial Ratio](https://www.measurementmojo.com/hubfs/White%20Papers%20(2021)/measurement-mojo-kpi-disconnects-FINAL.pdf) Andrea Westmeyer ![desk-collaboration-analytics](https://www.measurementmojo.com/hubfs/rawpixel-550994-unsplash.jpg) [Marketing Mix Modeling: Limitations & New Strategies](https://www.measurementmojo.com/hubfs/measurement-mojo-marketing-mix-ebook-file-compressed.pdf) Andrea Westmeyer ![proficiency-dignostic-whitepaper-thumbnail](https://www.measurementmojo.com/hubfs/proficiency-dignostic-whitepaper-analysis.png) [Proficiency Diagnostic: The key to marketing & sales performance improvement](https://www.measurementmojo.com/hubfs/White%20Papers%20(2021)/measurement-mojo-proficiency-diagnostic-whitepaper-FINAL.pdf) Scott Clair ![lookback-analysis-thumbnail](https://www.measurementmojo.com/hubfs/lookback-analysis-thumbnail.png) [Data-Informed Tactical Planning for Enhanced ROI](https://www.measurementmojo.com/hubfs/Lookback%20Analysis%20Download.pdf) Andrea Westmeyer [![mojo-bug](https://www.measurementmojo.com/hubfs/mojo-bug.svg "mojo-bug")](https://www.measurementmojo.com/) - [CPASM](https://www.measurementmojo.com/cpa) - [Marketing](https://www.measurementmojo.com/marketing) - [Sales](https://www.measurementmojo.com/sales) - [Industries](https://www.measurementmojo.com/industries) - [About](https://www.measurementmojo.com/about-us) - [Blog](https://www.measurementmojo.com/blog) - [Contact](https://www.measurementmojo.com/contact-us) [917-749-6875](tel:9177496875) © 2026 Measurement Mojo. 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