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Orchestrating marketing performance is the alignment of many partners

In marketing, change is inevitable. Public health epidemics, emerging technologies, disruptive business models, increased competition, and changing consumer behaviors are just some of the challenges organizations continue facing. Marketers today have more competing priorities than ever before, with daunting levels of complexity.

Your executive leadership wants to know the real value of marketing and how it’s contributing to brand revenue and ROI. You know how important brand reach and messaging is to the overall effectiveness of your campaigns. Collaborating across multiple partners—agency partners, internal analytics, sales and multi-channel teams—is key. If everyone isn’t on the same page with performance objectives, the campaign performance won’t meet the KPIs.

Success Helping Marketers

There is a better way. At Mojo, we have worked with dozens of pharma companies of all sizes and therapeutic areas. We’re proud to have worked with blockbuster brands and participate in important brand launches.

We help bring enhanced productivity and improved marketing performance with our tailored suite of solutions:

  1. Commercial Performance ArchitectureSM
  2. Dynamic OptimizationSM
  3. IDEA Measurement BlueprintSM
  4. Customer Journey Analytics

Clients typically recover 100% of our fees within the first year of engagement and in as little as six months. They also enjoy a 3:1+ ROI in subsequent years.

Commercial Performance ArchitectureSM (CPA) +-

Find the hidden answers to campaign revenue contribution and much more

Successful campaign performance starts with an eye on the finish line. Too often, campaign measurement and performance are discussed after a campaign has been launched, forcing you to play catch-up and accept compromises. Successful brands focus on gaining alignment among internal and external teams to boost productivity.

Our proven system to support marketing and sales productivity

The CPA is an engine to transform and prioritize marketing and sales information into decision insights and data-informed action. It has been proven across dozens of campaigns and more than $200 million dollars in media spend. The experience provides clients with confidence for how omnichannel marketing moved the needle for their brands. 


The CPA includes five areas of focus:

  • Proficiency DiagnosticSM – an assessment tool to review resources (people, process, technology and information), and identify both barriers and opportunities for improved performance.
  • IDEA Measurement BlueprintSM - a measurement framework that aligns operational and financial metrics to inform commercial decision-making. The five cascading levels of measurement include
    • Descriptive – tactical activity metrics
    • Diagnostic – campaign KPIs and “why”
    • Predictive – trend forecasting
    • Prescriptive – recommendations to shift trends
    • Business Outcomes – revenue and expense 
  •  Dynamic OptimizationSM — a decision engine that interprets measurement and prioritizes actions including investment levels and financial impact
  • Financial Impact Modeling – benchmarking brands, portfolios and company level Commercial Ratio, sales lift and ROI
  • Performance TuningSM — a test and learn framework to cultivate a culture of curiosity and continuous improvement

Dynamic OptimizationSM +-

Clearly Articulate the Value of Marketing

Your leadership team needs to understand the story your data is conveying in terms of value and investment impact. We use proven analytics models, but also deliver this value story by combining marketing strategy and tactical knowledge for maximum optimization. We integrate data across every marketing channel into a comprehensive, roles-based Executive Summary, delivering clear recommendations to engage customers, forecast outcomes and generate revenue.

Insights in Action: Effective analytics saves nearly a million dollars

Measurement Mojo was engaged to analyze an oncology brand’s $4 million paid search campaign to better understand and improve overall performance. In our investigation, we discovered one search partner was significantly underperforming

RESULT: Removing this partner resulted in a 3% reduction in key site actions with a corresponding 23%, or $920,000, savings in spend.

IDEA Measurement BlueprintSM +-

Partners in agreement enhance results

Measurement across your partner and agency ecosystems is more difficult when trying to understand and evaluate the impact of sales and marketing activity. As the customer journey evolves, so does the need to incorporate all elements and measure holistically. We bring a consistent focus, shared context, and integrated process to gather the right people and information in creating more reliable intelligence.

Create accountability to drive optimized outcomes

Relevant detail is key to performance insights. Unfortunately, many agency partners report on activity rather than optimization recommendations. Data specifications require time and attention to gather the appropriate information. We help companies with risk share programs, tactical-level KPIs, data specs and frequency, and more to ensure well defined, aligned and tracked metrics that clarify accountability and measure outcomes.

Role-based insight reporting

We develop role-based insight reporting to align various teams and leadership with the information they need in their day-to-day decision-making.

Insights in Action: Extensive client savings

During a multi-year risk share contract with a vendor, our client received a campaign invoice that was 4x higher than expected. We reviewed the analysis that formed the basis for the invoice and discovered the vendor’s calculations did not take into account seasonality; this resulted in a falsely inflated estimate of the campaign’s sales lift. Upon revising the analysis, we identified $1.2 million in cost avoidance and a 97% invoice reduction.

Customer Journey Analytics +-

Get insight into your customers’ journeys

Ensuring an engaging and positive customer experience entails more than conveying brand positioning; it is about creating an intuitive and engaging experience. Leveraging our customer journey insights, you can illuminate a data-driven approach to discovering, analyzing, influencing and optimizing every touchpoint of your customers’ journey. This applies to healthcare providers and consumers, regardless of how they engage.

Predictive metrics inform investment decisions

Determining the prioritization and investment in prospects is a challenge. Tracking how—and how often—your customers engage begins with building a profile. With IntelliScore®, Measurement Mojo’s proprietary engagement algorithm, predictive metrics deliver definitive direction for campaign frequency, channel and budget to best achieve your campaign goals. We collaborate with media agencies and share these insights to co-design a media plan suited to your brand and marketplace.

Insights in Action: Realigning a brand acceleration campaign for an incremental 50% revenue increase

With their product facing future generic competition, this antibiotic brand allocated an additional 30% in budget to maximize revenue. We redirected approximately half of the budget to higher ROI target segments and channels.

RESULT: A forecasted 50% increase in net revenue, compared to the brand’s original plan which would have produced a negative ROI.

Ready to experience the thrill of marketing performance?

Get in touch with our experts and embark on your journey toward vendor accountability and optimal ROI.

Contact Us