Orchestrating marketing performance is the alignment of many partners
In marketing, change is inevitable. Public health epidemics, emerging technologies, disruptive business models, increased competition, and changing consumer behaviors are just some of the challenges organizations continue facing. Marketers today have more competing priorities than ever before, with daunting levels of complexity.
Your executive leadership wants to know the real value of marketing and how it’s contributing to brand revenue and ROI. You know how important brand reach and messaging is to the overall effectiveness of your campaigns. Collaborating across multiple partners—agency partners, internal analytics, sales and multi-channel teams—is key. If everyone isn’t on the same page with performance objectives, the campaign performance won’t meet the KPIs.