7 – Dynamic Optimization If there’s a theme to all the videos we’ve sent you thus far, it’s that we’re all about optimizing...
6 – Performance Tuning No matter where you’re driving, you’ll have a better experience with a tuned-up engine. The same is...
5 - IDEA Measurement Blueprint - Part 2 We’re not looking for sweeping generalities or anything “close enough.” Our IDEA Measurement...
4 - IDEA Measurement Blueprint - Part 1 Measurement Mojo is full of ideas that can help you optimize marketing performance, but our IDEA...
3 – Proficiency Diagnostic-Lookback Analysis There’s nothing more pointless than reviewing your last marketing campaign and finding out that no...
2 - Proficiency Diagnostic We've noticed something curious in recent years. Occasionally a client will hire us to optimize the...
1 — Introduction to the CPA We’re Measurement Mojo, a company founded on the premise that traditional performance analysis...
Can you easily name the three most significant things you learned from your marketing campaign last year? There’s a lot to learn from past marketing performance to ensure future investments are more...