We've noticed something curious in recent years. Occasionally a client will hire us to optimize the returns on their marketing investment, but then implement only a handful of our recommendations. That's like poking a hole in a life raft while you're bobbing around in the ocean.
But it also tells us that maybe these clients have some internal barriers to improving their marketing. In our newest video, we'll tell you about our Proficiency Diagnostic, which can identify and eliminate those barriers.
