---
title: 5 - IDEA Measurement Blueprint - Part 2
description: We’re not looking for sweeping generalities or anything “close enough.” Our IDEA Measurement Blueprint is a tool that lets us associate a cost with every key action and calculate its contribution to sales.
image: https://www.measurementmojo.com/hubfs/custom-video-thumbnails/mm-video-idea-2.png
---

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# 5 - IDEA Measurement Blueprint - Part 2

[‹ Videos](https://www.measurementmojo.com/videos)

We’re not looking for sweeping generalities or anything “close enough.” Our IDEA Measurement Blueprint is a tool that lets us associate a cost with every key action and calculate its contribution to sales.

Anyone can show you tactical activity metrics, but we give you real meaningful information that helps you make the right decisions quickly. In this new video, we’ll show you how this information can lead to a direct correlation between marketing spending and revenue lift.

In woodworking, it’s measure twice and cut once. With our Commercial Performance Architecture, it’s measure once and watch your revenue climb.

### More Videos

[![](https://www.measurementmojo.com/hubfs/custom-video-thumbnails/mm-video-dynamic-optimization.png) 7 – Dynamic Optimization](https://www.measurementmojo.com/videos/dynamic-optimization) [![](https://www.measurementmojo.com/hubfs/custom-video-thumbnails/mm-video-performance-tuning.png) 6 – Performance Tuning](https://www.measurementmojo.com/videos/optimize-your-campaign-success-with-performance-tuning) [![](https://www.measurementmojo.com/hubfs/custom-video-thumbnails/mm-video-idea-2.png) 5 - IDEA Measurement Blueprint - Part 2](https://www.measurementmojo.com/videos/using-the-commercial-performance-architecture-to-maximize-revenue-lift)

## Check Out Our E-Books

![5-lies-whitepaper-thumbnail](https://www.measurementmojo.com/hubfs/5-lies-whitepaper-thumbnail.png)

[The 5 Biggest Lies We Tell Ourselves in Brand Management](https://www.measurementmojo.com/hubfs/White%20Papers%20(2021)/measurement-mojo-5-biggest-lies-whitepaper-FINAL.pdf)

Andrea Westmeyer

![kpi-disconnects-whitepaper-thumbnail](https://www.measurementmojo.com/hubfs/kpi-disconnects-whitepaper-thumbnail.png)

[The impact on company performance and the Commercial Ratio](https://www.measurementmojo.com/hubfs/White%20Papers%20(2021)/measurement-mojo-kpi-disconnects-FINAL.pdf)

Andrea Westmeyer

![desk-collaboration-analytics](https://www.measurementmojo.com/hubfs/rawpixel-550994-unsplash.jpg)

[Marketing Mix Modeling: Limitations & New Strategies](https://www.measurementmojo.com/hubfs/measurement-mojo-marketing-mix-ebook-file-compressed.pdf)

Andrea Westmeyer

![proficiency-dignostic-whitepaper-thumbnail](https://www.measurementmojo.com/hubfs/proficiency-dignostic-whitepaper-analysis.png)

[Proficiency Diagnostic: The key to marketing & sales performance improvement](https://www.measurementmojo.com/hubfs/White%20Papers%20(2021)/measurement-mojo-proficiency-diagnostic-whitepaper-FINAL.pdf)

Scott Clair

![lookback-analysis-thumbnail](https://www.measurementmojo.com/hubfs/lookback-analysis-thumbnail.png)

[Data-Informed Tactical Planning for Enhanced ROI](https://www.measurementmojo.com/hubfs/Lookback%20Analysis%20Download.pdf)

Andrea Westmeyer

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