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5 - IDEA Measurement Blueprint - Part 2


We’re not looking for sweeping generalities or anything “close enough.” Our IDEA Measurement Blueprint is a tool that lets us associate a cost with every key action and calculate its contribution to sales.

Anyone can show you tactical activity metrics, but we give you real meaningful information that helps you make the right decisions quickly. In this new video, we’ll show you how this information can lead to a direct correlation between marketing spending and revenue lift.

In woodworking, it’s measure twice and cut once. With our Commercial Performance Architecture, it’s measure once and watch your revenue climb.