There’s nothing more pointless than reviewing your last marketing campaign and finding out that no one’s quite sure what went wrong or what to do about it.
But it happens every day, because most marketing and media agencies don’t have the analytical expertise you get with Measurement Mojo.
In this new video, we’ll tell you how we approach such reviews—and how we identify the relationship between specific sales activity and promotional engagement. Once you know which audience segments responded to which messages and tactics, you’ll be in a position to target these segments and boost your ROI.
