---
title: 3 – Proficiency Diagnostic-Lookback Analysis
description: Learn about our lookback analysis method and, how we approach such reviews, and how we identify the relationship between specific sales activity and promotional engagement to boost ROI.
image: https://www.measurementmojo.com/hubfs/custom-video-thumbnails/mm-video-proficiency-diagnostic-2.png
---

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# 3 – Proficiency Diagnostic-Lookback Analysis

[‹ Videos](https://www.measurementmojo.com/videos)

 

There’s nothing more pointless than reviewing your last marketing campaign and finding out that no one’s quite sure what went wrong or what to do about it.

But it happens every day, because most marketing and media agencies don’t have the analytical expertise you get with Measurement Mojo.

In this new video, we’ll tell you how we approach such reviews—and how we identify the relationship between specific sales activity and promotional engagement. Once you know which audience segments responded to which messages and tactics, you’ll be in a position to target these segments and boost your ROI.

### More Videos

[![](https://www.measurementmojo.com/hubfs/custom-video-thumbnails/mm-video-dynamic-optimization.png) 7 – Dynamic Optimization](https://www.measurementmojo.com/videos/dynamic-optimization) [![](https://www.measurementmojo.com/hubfs/custom-video-thumbnails/mm-video-performance-tuning.png) 6 – Performance Tuning](https://www.measurementmojo.com/videos/optimize-your-campaign-success-with-performance-tuning) [![](https://www.measurementmojo.com/hubfs/custom-video-thumbnails/mm-video-idea-2.png) 5 - IDEA Measurement Blueprint - Part 2](https://www.measurementmojo.com/videos/using-the-commercial-performance-architecture-to-maximize-revenue-lift)

## Check Out Our E-Books

![5-lies-whitepaper-thumbnail](https://www.measurementmojo.com/hubfs/5-lies-whitepaper-thumbnail.png)

[The 5 Biggest Lies We Tell Ourselves in Brand Management](https://www.measurementmojo.com/hubfs/White%20Papers%20(2021)/measurement-mojo-5-biggest-lies-whitepaper-FINAL.pdf)

Andrea Westmeyer

![kpi-disconnects-whitepaper-thumbnail](https://www.measurementmojo.com/hubfs/kpi-disconnects-whitepaper-thumbnail.png)

[The impact on company performance and the Commercial Ratio](https://www.measurementmojo.com/hubfs/White%20Papers%20(2021)/measurement-mojo-kpi-disconnects-FINAL.pdf)

Andrea Westmeyer

![desk-collaboration-analytics](https://www.measurementmojo.com/hubfs/rawpixel-550994-unsplash.jpg)

[Marketing Mix Modeling: Limitations & New Strategies](https://www.measurementmojo.com/hubfs/measurement-mojo-marketing-mix-ebook-file-compressed.pdf)

Andrea Westmeyer

![proficiency-dignostic-whitepaper-thumbnail](https://www.measurementmojo.com/hubfs/proficiency-dignostic-whitepaper-analysis.png)

[Proficiency Diagnostic: The key to marketing & sales performance improvement](https://www.measurementmojo.com/hubfs/White%20Papers%20(2021)/measurement-mojo-proficiency-diagnostic-whitepaper-FINAL.pdf)

Scott Clair

![lookback-analysis-thumbnail](https://www.measurementmojo.com/hubfs/lookback-analysis-thumbnail.png)

[Data-Informed Tactical Planning for Enhanced ROI](https://www.measurementmojo.com/hubfs/Lookback%20Analysis%20Download.pdf)

Andrea Westmeyer

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