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1 — Introduction to the CPA



We’re Measurement Mojo, a company founded on the premise that traditional performance analysis doesn’t go nearly as deep as it should.

We’re focused on transforming customer information—every last scrap of it—into insights you can use to improve commercial productivity. We cover marketing and sales (not everyone can say that), and specialize in integrated commercial measurement. Suffice it to say that we go well beyond the fundamentals, seeking out both qualitative and quantitative data and turning it into recommendations that will help optimize your commercial investment.