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4 - IDEA Measurement Blueprint - Part 1


Measurement Mojo is full of ideas that can help you optimize marketing performance, but our IDEA Measurement Blueprint is one that links your operational activities to financial metrics.

In our newest video, we’ll show you how we can deliver the information that helps you make the most agile decisions. We’ll also provide an example from our own files that show how the results of key actions must be looked at from a per-channel perspective.