Orchestrating marketing performance is the alignment of many partners

Find the hidden answers to campaign revenue contribution and much more

Successful campaign performance starts with an eye on the finish line. Too often, campaign measurement and performance are discussed after a campaign has been launched, forcing you to play catch-up and accept compromises. Successful brands focus on gaining alignment among internal and external teams to boost productivity.

Our proven system to support marketing and sales productivity

The CPA is an engine to transform and prioritize marketing and sales information into decision insights and data-informed action. It has been proven across dozens of campaigns and more than $200 million dollars in media spend. The experience provides clients with confidence for how omnichannel marketing moved the needle for their brands. 

The CPA includes five areas of focus:

• Proficiency Diagnostic^SM – an assessment tool to review resources (people, process, technology and information), and identify both barriers and opportunities for improved performance.
• IDEA Measurement Blueprint^SM - a measurement framework that aligns operational and financial metrics to inform commercial decision-making. The five cascading levels of measurement include
  • Descriptive – tactical activity metrics
  • Diagnostic – campaign KPIs and “why”
  • Predictive – trend forecasting
  • Prescriptive – recommendations to shift trends
  • Business Outcomes – revenue and expense 
•  Dynamic Optimization^SM — a decision engine that interprets measurement and prioritizes actions including investment levels and financial impact
• Financial Impact Modeling – benchmarking brands, portfolios and company level Commercial Ratio, sales lift and ROI
• Performance Tuning^SM — a test and learn framework to cultivate a culture of curiosity and continuous improvement

Clearly Articulate the Value of Marketing

Your leadership team needs to understand the story your data is conveying in terms of value and investment impact. We use proven analytics models, but also deliver this value story by combining marketing strategy and tactical knowledge for maximum optimization. We integrate data across every marketing channel into a comprehensive, roles-based Executive Summary, delivering clear recommendations to engage customers, forecast outcomes and generate revenue.

Partners in agreement enhance results

Measurement across your partner and agency ecosystems is more difficult when trying to understand and evaluate the impact of sales and marketing activity. As the customer journey evolves, so does the need to incorporate all elements and measure holistically. We bring a consistent focus, shared context, and integrated process to gather the right people and information in creating more reliable intelligence.

Create accountability to drive optimized outcomes

Relevant detail is key to performance insights. Unfortunately, many agency partners report on activity rather than optimization recommendations. Data specifications require time and attention to gather the appropriate information. We help companies with risk share programs, tactical-level KPIs, data specs and frequency, and more to ensure well defined, aligned and tracked metrics that clarify accountability and measure outcomes.

Role-based insight reporting

We develop role-based insight reporting to align various teams and leadership with the information they need in their day-to-day decision-making.

Get insight into your customers’ journeys

Ensuring an engaging and positive customer experience entails more than conveying brand positioning; it is about creating an intuitive and engaging experience. Leveraging our customer journey insights, you can illuminate a data-driven approach to discovering, analyzing, influencing and optimizing every touchpoint of your customers’ journey. This applies to healthcare providers and consumers, regardless of how they engage.

Predictive metrics inform investment decisions

Determining the prioritization and investment in prospects is a challenge. Tracking how—and how often—your customers engage begins with building a profile. With IntelliScore^®, Measurement Mojo’s proprietary engagement algorithm, predictive metrics deliver definitive direction for campaign frequency, channel and budget to best achieve your campaign goals. We collaborate with media agencies and share these insights to co-design a media plan suited to your brand and marketplace.