Benefits and Limitations of Multitouch Attribution
Sophisticated multichannel marketing campaigns often comprise complex customer journeys—sometimes...
Posts about marketing measurement
The Challenges and Benefits of Integrating Marketing Data
Marketing is most effective when you are able to measure and take specific steps to optimize your...
Why your email marketing should go beyond clicks and open rates
Few pharma marketers would deny that email is a key marketing tactic. However, far too often, the...
[VIDEO]: Which regions deliver the most ROI for your speaker program?
Which regions deliver the most ROI for your speaker program? What should a pharma do when its...
Is your star pharma salesperson really cut out for marketing management?
Each year, U.S. companies spend more than $14 billion on leadership development programs to help...
Does your pharma marketing campaign use the most effective channels?
After decades in pharma marketing and measurement, I’ve heard my fair share of conventional...
The ROI value of 3 pharma marketing best practices
Non-open resends. Patient names in subject lines and on mailers. Sample offers. As a savvy pharma...