---
title: Blog - Marketing & Sales Performance | Measurement Mojo  | marketing measurement
description: marketing measurement | Read insights to inform your marketing and sales performance measurement plans.
---

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# Posts about marketing measurement

<https://www.measurementmojo.com/blog/benefits-and-limitations-of-multitouch-attribution>

[Scott Clair](https://www.measurementmojo.com/blog/author/scott-clair) 

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 March 16, 2021

## [Benefits and Limitations of Multitouch Attribution](https://www.measurementmojo.com/blog/benefits-and-limitations-of-multitouch-attribution)

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Sophisticated multichannel marketing campaigns often comprise complex customer journeys—sometimes...

<https://www.measurementmojo.com/blog/the-challenges-and-benefits-of-integrating-marketing-data>

[Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) 

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 March 15, 2021

## [The Challenges and Benefits of Integrating Marketing Data](https://www.measurementmojo.com/blog/the-challenges-and-benefits-of-integrating-marketing-data)

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Marketing is most effective when you are able to measure and take specific steps to optimize your...

<https://www.measurementmojo.com/blog/email-marketing-go-beyond-clicks-open-rates>

[Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) 

|

 September 23, 2020

## [Why your email marketing should go beyond clicks and open rates](https://www.measurementmojo.com/blog/email-marketing-go-beyond-clicks-open-rates)

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Few pharma marketers would deny that email is a key marketing tactic. However, far too often, the...

<https://www.measurementmojo.com/blog/video-which-regions-deliver-the-most-roi-for-your-speaker-program>

[Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) 

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 April 22, 2018

## [\[VIDEO\]: Which regions deliver the most ROI for your speaker program?](https://www.measurementmojo.com/blog/video-which-regions-deliver-the-most-roi-for-your-speaker-program)

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Which regions deliver the most ROI for your speaker program? What should a pharma do when its...

<https://www.measurementmojo.com/blog/star-pharma-salesperson-really-cut-marketing-management>

[Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) 

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 March 16, 2021

## [Is your star pharma salesperson really cut out for marketing management?](https://www.measurementmojo.com/blog/star-pharma-salesperson-really-cut-marketing-management)

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Each year, U.S. companies spend [more than $14 billion](http://www.mckinsey.com/global-themes/leadership/why-leadership-development-programs-fail) on leadership development programs to help...

<https://www.measurementmojo.com/blog/pharma-marketing-campaign-effective-channels>

[Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) 

|

 March 16, 2021

## [Does your pharma marketing campaign use the most effective channels?](https://www.measurementmojo.com/blog/pharma-marketing-campaign-effective-channels)

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After decades in pharma marketing and measurement, I’ve heard my fair share of conventional...

<https://www.measurementmojo.com/blog/roi-pharma-marketing-best-practices>

[Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) 

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 March 16, 2021

## [The ROI value of 3 pharma marketing best practices](https://www.measurementmojo.com/blog/roi-pharma-marketing-best-practices)

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Non-open resends. Patient names in subject lines and on mailers. Sample offers. As a savvy pharma...

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