Can you easily name the three most significant things you learned from your marketing campaign last year?
There’s a lot to learn from past marketing performance to ensure future investments are more impactful. Last year is no exception. In fact, the shift in engagement trends between personal selling and digital tactics continues. Can you name the three big marketing ah-has from last year? Did a specific segment have an unusually high amount of churn? Did targeted tactics reach them consistently? How do you course correct most quickly? Marketing mix analyses don’t scratch the service of answering these questions.