--- title: Blog - Marketing & Sales Performance | Measurement Mojo | Andrea Westmeyer description: Andrea is Measurement Mojo’s founder and CEO. She is an entrepreneur at heart who enjoys the challenge of startups and having skin in the game. She values engaging with Mojo’s clients, bringing a laser-sharp focus on performance and results. --- [![measurement-mojo-logo-color-tagline](https://www.measurementmojo.com/hubfs/measurement-mojo-logo-color-tagline.svg "measurement-mojo-logo-color-tagline")](https://www.measurementmojo.com/) - [Commercial Performance ArchitectureSM](https://www.measurementmojo.com/cpa) - Solutions - [Marketing](https://www.measurementmojo.com/marketing) - [Sales](https://www.measurementmojo.com/sales) - [About](https://www.measurementmojo.com/about-us) - Resources - [Blog](https://www.measurementmojo.com/blog) - [Videos](https://www.measurementmojo.com/videos) - [Contact](https://www.measurementmojo.com/contact-us) ## [The Most Pressing Measurement Challenges Facing Pharmaceutical Marketers](https://www.measurementmojo.com/blog/the-most-pressing-measurement-challenges-facing-pharmaceutical-marketing) [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | March 15, 2021 ---   Companies in the modern pharmaceutical industry need data-informed marketing now more than ever to remain competitive. Targeted marketing efforts identify specific patient needs, providing relevant data to healthcare providers and maximizing patient satisfaction. Such complex marketing strategies require rigorous measurement and data analysis to effectively serve patients.  [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | March 15, 2021 ## [Making Data-Driven Optimizations for Pharma Marketing Campaigns](https://www.measurementmojo.com/blog/making-data-driven-optimizations-for-pharma-marketing-campaigns) --- It’s essential to today’s pharma marketers that each new campaign is objectively more effective ... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | October 11, 2018 ## [How Useful is Your Data? The Importance of Granularity](https://www.measurementmojo.com/blog/how-useful-is-your-data-the-importance-of-granularity) --- Many companies have the practice of using marketing mix analysis. This approach seeks to understand... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | September 23, 2020 ## [The Benefits of Using a Strategic Measurement Partner](https://www.measurementmojo.com/blog/the-benefits-of-using-a-strategic-measurement-partner) --- One-size-fits-all marketing is a thing of the past. Pharmaceutical companies, even more than other... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | March 15, 2021 ## [Aligning Your Measurement Plan to Brand Objectives](https://www.measurementmojo.com/blog/aligning-your-measurement-plan-to-brand-objectives) --- It’s not enough in the modern business world to have a website, HCP direct mail, and a basic ad... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | March 15, 2021 ## [The Challenges and Benefits of Integrating Marketing Data](https://www.measurementmojo.com/blog/the-challenges-and-benefits-of-integrating-marketing-data) --- Marketing is most effective when you are able to measure and take specific steps to optimize your... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | April 23, 2018 ## [\[VIDEO\]: Sandy Donaldson Testimonial](https://www.measurementmojo.com/blog/video-sandy-donaldson-testimonial) --- Sandy Donaldson, Head of Global Omnichannel Operations at UCB Pharma, discusses Measurement... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | May 1, 2018 ## [How a strategic measurement partner can enhance your targeting and segmentation](https://www.measurementmojo.com/blog/strategic-measurement-partner-can-enhance-targeting-segmentation) --- It’s time to remove “spray and pray” from your marketing vocabulary once and for all. In a... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | May 1, 2018 ## [How to measure and optimize your MCM campaign at any stage of data integration](https://www.measurementmojo.com/blog/measure-optimize-mcm-campaign-stage-data-integration) --- By 2020, [22% of marketing budgets](https://www.forbes.com/sites/christinemoorman/2017/02/28/cmo-survey-marketers-to-spend-on-analytics-use-remain-elusive/#19991e492159) will be devoted to analytics. Yet organizations are struggling to... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | March 16, 2021 ## [The power of data visualization for pharma marketers](https://www.measurementmojo.com/blog/power-data-visualization-pharma-marketers) --- By now, you’ve heard the statistics: By 2020, our 4.4 zettabytes of data is expected to explode to [...](https://www.forbes.com/sites/bernardmarr/2015/09/30/big-data-20-mind-boggling-facts-everyone-must-read/#2e23bdd717b1) [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | March 18, 2021 ## [The 360 customer experience for pharma marketers](https://www.measurementmojo.com/blog/360-customer-experience-pharma-marketers) --- In strategy meetings across the country, pharma marketers are undeniably talking about the... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | September 23, 2020 ## [Why your email marketing should go beyond clicks and open rates](https://www.measurementmojo.com/blog/email-marketing-go-beyond-clicks-open-rates) --- Few pharma marketers would deny that email is a key marketing tactic. However, far too often, the... 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