Companies in the modern pharmaceutical industry need data-informed marketing now more than ever to remain competitive. Targeted marketing efforts identify specific patient needs, providing relevant data to healthcare providers and maximizing patient satisfaction. Such complex marketing strategies require rigorous measurement and data analysis to effectively serve patients.
It’s essential to today’s pharma marketers that each new campaign is objectively more effective ...
Many companies have the practice of using marketing mix analysis. This approach seeks to understand...
One-size-fits-all marketing is a thing of the past. Pharmaceutical companies, even more than other...
It’s not enough in the modern business world to have a website, HCP direct mail, and a basic ad...
Marketing is most effective when you are able to measure and take specific steps to optimize your...
Sandy Donaldson, Head of Global Omnichannel Operations at UCB Pharma, discusses Measurement...
It’s time to remove “spray and pray” from your marketing vocabulary once and for all.
In a...
By 2020, 22% of marketing budgets will be devoted to analytics. Yet organizations are struggling to...
By now, you’ve heard the statistics: By 2020, our 4.4 zettabytes of data is expected to explode to ...
In strategy meetings across the country, pharma marketers are undeniably talking about the...
Few pharma marketers would deny that email is a key marketing tactic. However, far too often, the...