Making Data-Driven Optimizations for Pharma Marketing Campaigns
It’s essential to today’s pharma marketers that each new campaign is objectively more effective ...
Posts about pharma analytics
Aligning Your Measurement Plan to Brand Objectives
It’s not enough in the modern business world to have a website, HCP direct mail, and a basic ad...
[VIDEO]: Which is more effective, branded or unbranded tactics?
To brand or not to brand? This is an important question for multiple brand franchises, which want...