The Most Pressing Measurement Challenges Facing Pharmaceutical Marketers
Companies in the modern pharmaceutical industry need data-informed marketing now more than ever...
Posts about pharma marketing measurement
How Useful is Your Data? The Importance of Granularity
Many companies have the practice of using marketing mix analysis. This approach seeks to understand...
Aligning Your Measurement Plan to Brand Objectives
It’s not enough in the modern business world to have a website, HCP direct mail, and a basic ad...
The biggest pharma marketing BI trends of 2017
It’s no surprise that big data, and business intelligence, are booming in the pharma industry....
[VIDEO]: How does MCM engagement impact ROI?
How does the MCM engagement of a brand-user or non-user impact ROI? Does MCM generate unique...
Consolidating marketing vendors? Read this first
Pharma marketing campaigns are using more channels than ever before—and that can quickly equate to...
Webinar Recap – Measurement Strategy for Pharma Marketers
This week, some of pharma marketing’s leading minds came together for an insight-packed discussion...
Clearing the confusion on pharma marketing vernacular
Throughout my decades of experience in pharma marketing, I’ve learned a thing or two about the...