The benefits and limitations of Marketing Mix Models
During my recent discussions with Mojo clients, I’ve heard the words “Marketing Mix Models” pop up...
Posts about Measurement Insight
How to measure and optimize your MCM campaign at any stage of data integration
By 2020, 22% of marketing budgets will be devoted to analytics. Yet organizations are struggling to...
The 360 customer experience for pharma marketers
In strategy meetings across the country, pharma marketers are undeniably talking about the...
4 key questions to ask when hiring a recommended marketing vendor
I’m sure you’ve heard plenty of water cooler discussions in which a colleague mentions a vendor...
[VIDEO]: Which is more effective, branded or unbranded tactics?
To brand or not to brand? This is an important question for multiple brand franchises, which want...
Can “real time” marketing work in the pharma industry?
There’s no question that real time marketing is squarely on the radars of modern marketers. Who...
The ROI value of 3 pharma marketing best practices
Non-open resends. Patient names in subject lines and on mailers. Sample offers. As a savvy pharma...
The science of test/control in marketing measurement
Marketing measurement means more than tracking opens, clicks and returned business reply cards....