--- title: Blog - Marketing & Sales Performance | Measurement Mojo | Measurement Insight description: Measurement Insight | Read insights to inform your marketing and sales performance measurement plans. --- [![measurement-mojo-logo-color-tagline](https://www.measurementmojo.com/hubfs/measurement-mojo-logo-color-tagline.svg "measurement-mojo-logo-color-tagline")](https://www.measurementmojo.com/) - [Commercial Performance ArchitectureSM](https://www.measurementmojo.com/cpa) - Solutions - [Marketing](https://www.measurementmojo.com/marketing) - [Sales](https://www.measurementmojo.com/sales) - [About](https://www.measurementmojo.com/about-us) - Resources - [Blog](https://www.measurementmojo.com/blog) - [Videos](https://www.measurementmojo.com/videos) - [Contact](https://www.measurementmojo.com/contact-us) # Posts about Measurement Insight [Scott Clair](https://www.measurementmojo.com/blog/author/scott-clair) | April 1, 2019 ## [The benefits and limitations of Marketing Mix Models](https://www.measurementmojo.com/blog/benefits-limitations-marketing-mix-models) --- During my recent discussions with Mojo clients, I’ve heard the words “Marketing Mix Models” pop up... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | May 1, 2018 ## [How to measure and optimize your MCM campaign at any stage of data integration](https://www.measurementmojo.com/blog/measure-optimize-mcm-campaign-stage-data-integration) --- By 2020, [22% of marketing budgets](https://www.forbes.com/sites/christinemoorman/2017/02/28/cmo-survey-marketers-to-spend-on-analytics-use-remain-elusive/#19991e492159) will be devoted to analytics. Yet organizations are struggling to... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | March 18, 2021 ## [The 360 customer experience for pharma marketers](https://www.measurementmojo.com/blog/360-customer-experience-pharma-marketers) --- In strategy meetings across the country, pharma marketers are undeniably talking about the... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | March 15, 2021 ## [4 key questions to ask when hiring a recommended marketing vendor](https://www.measurementmojo.com/blog/4-key-questions-ask-hiring-recommended-marketing-vendor) --- I’m sure you’ve heard plenty of water cooler discussions in which a colleague mentions a vendor... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | April 22, 2018 ## [\[VIDEO\]: Which is more effective, branded or unbranded tactics?](https://www.measurementmojo.com/blog/video-effective-branded-unbranded-tactics) --- To brand or not to brand? This is an important question for multiple brand franchises, which want... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | March 16, 2021 ## [Can “real time” marketing work in the pharma industry?](https://www.measurementmojo.com/blog/can-real-time-marketing-work-pharma-industry) --- There’s no question that real time marketing is squarely on the radars of modern marketers. Who... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | March 16, 2021 ## [The ROI value of 3 pharma marketing best practices](https://www.measurementmojo.com/blog/roi-pharma-marketing-best-practices) --- Non-open resends. Patient names in subject lines and on mailers. Sample offers. As a savvy pharma... [Scott Clair](https://www.measurementmojo.com/blog/author/scott-clair) | May 2, 2018 ## [The science of test/control in marketing measurement](https://www.measurementmojo.com/blog/science-test-control-marketing-measurement) --- Marketing measurement means more than tracking opens, clicks and returned business reply cards.... [![mojo-bug](https://www.measurementmojo.com/hubfs/mojo-bug.svg "mojo-bug")](https://www.measurementmojo.com/) - [CPASM](https://www.measurementmojo.com/cpa) - [Marketing](https://www.measurementmojo.com/marketing) - [Sales](https://www.measurementmojo.com/sales) - [Industries](https://www.measurementmojo.com/industries) - [About](https://www.measurementmojo.com/about-us) - [Blog](https://www.measurementmojo.com/blog) - [Contact](https://www.measurementmojo.com/contact-us) [917-749-6875](tel:9177496875) © 2026 Measurement Mojo. All rights reserved. [Privacy & Disclaimer](https://www.measurementmojo.com/privacy-and-disclaimer)