Benefits and Limitations of Multitouch Attribution
Sophisticated multichannel marketing campaigns often comprise complex customer journeys—sometimes...
Marketing & Sales Performance Blog
Read insights to inform your marketing and sales performance measurement plans.
The Most Pressing Measurement Challenges Facing Pharmaceutical Marketers
Companies in the modern pharmaceutical industry need data-informed marketing now more than ever...
Making Data-Driven Optimizations for Pharma Marketing Campaigns
It’s essential to today’s pharma marketers that each new campaign is objectively more effective ...
How Useful is Your Data? The Importance of Granularity
Many companies have the practice of using marketing mix analysis. This approach seeks to understand...
The Benefits of Using a Strategic Measurement Partner
One-size-fits-all marketing is a thing of the past. Pharmaceutical companies, even more than other...
Aligning Your Measurement Plan to Brand Objectives
It’s not enough in the modern business world to have a website, HCP direct mail, and a basic ad...
The Challenges and Benefits of Integrating Marketing Data
Marketing is most effective when you are able to measure and take specific steps to optimize your...
The Evolving Role of Machine Learning in Measurement and Optimization
If you follow emerging technology, you’ve undoubtedly noticed the growing discussion about machine...
[VIDEO]: Sandy Donaldson Testimonial
Sandy Donaldson, Head of Global Omnichannel Operations at UCB Pharma, discusses Measurement...
The benefits and limitations of Marketing Mix Models
During my recent discussions with Mojo clients, I’ve heard the words “Marketing Mix Models” pop up...
How a strategic measurement partner can enhance your targeting and segmentation
It’s time to remove “spray and pray” from your marketing vocabulary once and for all.
In a...
How to measure and optimize your MCM campaign at any stage of data integration
By 2020, 22% of marketing budgets will be devoted to analytics. Yet organizations are struggling to...