[VIDEO]: Sandy Donaldson Testimonial
Sandy Donaldson, Head of Global Omnichannel Operations at UCB Pharma, discusses Measurement...
Posts about Video
[VIDEO]: Mojo Metrics - Does Pharma Speaker Program ROI Vary by Region?
Does ROI for your speaker program vary by region? What should pharma marketers do when their...
[VIDEO]: Which regions deliver the most ROI for your speaker program?
Which regions deliver the most ROI for your speaker program? What should a pharma do when its...
[VIDEO]: How does MCM engagement impact ROI?
How does the MCM engagement of a brand-user or non-user impact ROI? Does MCM generate unique...
[VIDEO]: Mojo Metrics - Does multichannel promotion lift market share?
Does multichannel promotion lift market share? And is there a point of diminishing return with...
[VIDEO]: Which is more effective, branded or unbranded tactics?
To brand or not to brand? This is an important question for multiple brand franchises, which...
[VIDEO]: Pharma marketing tips - The 4 keys to smarter measurement
Measurement Mojo CEO and pharma marketing veteran Andrea Westmeyer shares the four keys to...
[VIDEO]: Pharma marketing tips - White space vs. air cover
Measurement Mojo CEO and seasoned pharmaceutical marketer Andrea Westmeyer shares key insights...