[VIDEO]: Mojo Metrics - Does multichannel promotion lift market share?
Does multichannel promotion lift market share? And is there a point of diminishing return with the number of emails in a campaign?
Seasoned pharma marketer and analytics expert Andrea Westmeyer (CEO of Measurement Mojo) answers these two common pharma marketing questions, using in-depth analytics compiled for one of Mojo's pharma brand clients.
Measurement Mojo is an independent accountability firm that delivers in-depth marketing analytics, optimization and insights for savvy pharma brands. Visit www.measurementmojo.com for more pharma marketing insights.