[VIDEO]: Pharma marketing tips - The 4 keys to smarter measurement

Measurement Mojo CEO and pharma marketing veteran Andrea Westmeyer shares the four keys to smarter marketing measurement strategy.

Measurement Mojo is an independent intelligence firm for ultra-savvy marketers who thrive on accountability and results. We integrate meaningful marketing analytics with business insights to generate predictable marketing strategies and KPIs for measuring tactic and vendor performance – all with a goal of maximizing your marketing return.

For more marketing best practices, pharma measurement insight and ROI-boosting insights, please visit measurementmojo.com