---
title: "[VIDEO]: Pharma marketing tips - White space vs. air cover"
description: "[VIDEO]: Pharma marketing tips - White space vs. air cover"
image: https://www.measurementmojo.com/hubfs/Measurement%20Mojo%20Video.png
---

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Marketing & Sales Performance Blog

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#### Read insights to inform your marketing and sales performance measurement plans.

# \[VIDEO\]: Pharma marketing tips - White space vs. air cover

[Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer)

 Mar 17, 2016 4:46:38 PM

Measurement Mojo CEO and seasoned pharmaceutical marketer Andrea Westmeyer shares key insights on white space, air cover and the ROI associated with each.

Measurement Mojo is an independent intelligence firm for ultra-savvy marketers who thrive on accountability and results. We integrate meaningful marketing analytics with business insights to generate predictable marketing strategies and KPIs for measuring tactic and vendor performance – all with a goal of maximizing your marketing return.

For more on Measurement Mojo, pharma marketing best practices and the power of measurement for boosting ROI, visit measurementmojo.com.

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Categories: [Pharma Marketing Tips](https://www.measurementmojo.com/blog/tag/pharma-marketing-tips), [Video](https://www.measurementmojo.com/blog/tag/video)

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### About Andrea Westmeyer

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Andrea is Measurement Mojo’s founder and CEO. She is an entrepreneur at heart who enjoys the challenge of startups and having skin in the game. She values engaging with Mojo’s clients, bringing a laser-sharp focus on performance and results.

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