[VIDEO]: Pharma marketing tips - White space vs. air cover

Measurement Mojo CEO and seasoned pharmaceutical marketer Andrea Westmeyer shares key insights on white space, air cover and the ROI associated with each.

Measurement Mojo is an independent intelligence firm for ultra-savvy marketers who thrive on accountability and results. We integrate meaningful marketing analytics with business insights to generate predictable marketing strategies and KPIs for measuring tactic and vendor performance – all with a goal of maximizing your marketing return.

For more on Measurement Mojo, pharma marketing best practices and the power of measurement for boosting ROI, visit measurementmojo.com.