Making Data-Driven Optimizations for Pharma Marketing Campaigns
It’s essential to today’s pharma marketers that each new campaign is objectively more effective ...
Posts about pharma marketing
How Useful is Your Data? The Importance of Granularity
Many companies have the practice of using marketing mix analysis. This approach seeks to understand...
The Benefits of Using a Strategic Measurement Partner
One-size-fits-all marketing is a thing of the past. Pharmaceutical companies, even more than other...
[VIDEO]: Sandy Donaldson Testimonial
Sandy Donaldson, Head of Global Omnichannel Operations at UCB Pharma, discusses Measurement...
How a strategic measurement partner can enhance your targeting and segmentation
It’s time to remove “spray and pray” from your marketing vocabulary once and for all.
In a...
How to measure and optimize your MCM campaign at any stage of data integration
By 2020, 22% of marketing budgets will be devoted to analytics. Yet organizations are struggling to...
The power of data visualization for pharma marketers
By now, you’ve heard the statistics: By 2020, our 4.4 zettabytes of data is expected to explode to ...
The 360 customer experience for pharma marketers
In strategy meetings across the country, pharma marketers are undeniably talking about the...
Why your email marketing should go beyond clicks and open rates
Few pharma marketers would deny that email is a key marketing tactic. However, far too often, the...
The biggest pharma marketing BI trends of 2017
It’s no surprise that big data, and business intelligence, are booming in the pharma industry....
[VIDEO]: Which regions deliver the most ROI for your speaker program?
Which regions deliver the most ROI for your speaker program? What should a pharma do when its...
4 key questions to ask when hiring a recommended marketing vendor
I’m sure you’ve heard plenty of water cooler discussions in which a colleague mentions a vendor...