--- title: Blog - Marketing & Sales Performance | Measurement Mojo | pharma marketing (2) description: pharma marketing | Read insights to inform your marketing and sales performance measurement plans. (2) --- [![measurement-mojo-logo-color-tagline](https://www.measurementmojo.com/hubfs/measurement-mojo-logo-color-tagline.svg "measurement-mojo-logo-color-tagline")](https://www.measurementmojo.com/) - [Commercial Performance ArchitectureSM](https://www.measurementmojo.com/cpa) - Solutions - [Marketing](https://www.measurementmojo.com/marketing) - [Sales](https://www.measurementmojo.com/sales) - [About](https://www.measurementmojo.com/about-us) - Resources - [Blog](https://www.measurementmojo.com/blog) - [Videos](https://www.measurementmojo.com/videos) - [Contact](https://www.measurementmojo.com/contact-us) # Posts about pharma marketing (2) [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | April 22, 2018 ## [\[VIDEO\]: How does MCM engagement impact ROI?](https://www.measurementmojo.com/blog/video-mcm-engagement-impact-roi) --- How does the MCM engagement of a brand-user or non-user impact ROI? Does MCM generate unique... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | March 16, 2021 ## [Is your star pharma salesperson really cut out for marketing management?](https://www.measurementmojo.com/blog/star-pharma-salesperson-really-cut-marketing-management) --- Each year, U.S. companies spend [more than $14 billion](http://www.mckinsey.com/global-themes/leadership/why-leadership-development-programs-fail) on leadership development programs to help... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | April 22, 2018 ## [\[VIDEO\]: Which is more effective, branded or unbranded tactics?](https://www.measurementmojo.com/blog/video-effective-branded-unbranded-tactics) --- To brand or not to brand? This is an important question for multiple brand franchises, which want... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | March 16, 2021 ## [Can “real time” marketing work in the pharma industry?](https://www.measurementmojo.com/blog/can-real-time-marketing-work-pharma-industry) --- There’s no question that real time marketing is squarely on the radars of modern marketers. Who... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | March 16, 2021 ## [Consolidating marketing vendors? Read this first](https://www.measurementmojo.com/blog/consolidating-marketing-vendors-2017-read-first) --- Pharma marketing campaigns are using [more channels than ever before](http://measurementmojo.com/expertise/capabilities/pharma-multichannel-engagement/)—and that can quickly equate to... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | May 10, 2018 ## [Why customizing channel mix can boost pharma MCM campaign revenue](https://www.measurementmojo.com/blog/customizing-channel-mix-can-boost-pharma-mcm-campaign-revenue) --- When you’re buying a pair of shoes for your friend, you wouldn’t assume they wear your same size,... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | March 16, 2021 ## [Does your pharma marketing campaign use the most effective channels?](https://www.measurementmojo.com/blog/pharma-marketing-campaign-effective-channels) --- After decades in pharma marketing and measurement, I’ve heard my fair share of conventional... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | March 16, 2021 ## [The ROI value of 3 pharma marketing best practices](https://www.measurementmojo.com/blog/roi-pharma-marketing-best-practices) --- Non-open resends. Patient names in subject lines and on mailers. Sample offers. As a savvy pharma... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | March 16, 2021 ## [Webinar Recap – Measurement Strategy for Pharma Marketers](https://www.measurementmojo.com/blog/measurement-strategy-pharma-marketers) --- This week, some of pharma marketing’s leading minds came together for an insight-packed discussion... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | March 16, 2021 ## [Clearing the confusion on pharma marketing vernacular](https://www.measurementmojo.com/blog/pharma-marketing-vernacular) --- Throughout my decades of experience in pharma marketing, I’ve learned a thing or two about the... [Andrea Westmeyer](https://www.measurementmojo.com/blog/author/andrea-westmeyer) | May 1, 2018 ## [Measurement in brand planning - 3 quick tips](https://www.measurementmojo.com/blog/measurement-in-brand-planning-3-quick-tips) --- Marketers often think that measurement happens at the end of a campaign or promotional event. But... [Scott Clair](https://www.measurementmojo.com/blog/author/scott-clair) | May 2, 2018 ## [The science of test/control in marketing measurement](https://www.measurementmojo.com/blog/science-test-control-marketing-measurement) --- Marketing measurement means more than tracking opens, clicks and returned business reply cards.... 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